Modern Currency PR.

MCPR is well-versed in custom and highly effective earned global media campaign strategies that encompass a large range of tactics including press kit & brand development, media tours, event execution, visiting media programs and awards lobbying & recognition.goes here

As senior-level brand builders with a keen eye, one of the areas we enjoy the most is helping pinpoint a brand’s distinctive attributes and how those can build a lasting voice and identity.

Modern Currency is highly experienced in crisis communications and adept in managing timely & sensitive situations. We provide real-time counsel, strategic direction, positioning development, risk assessment analyses & actionable crisis plans to ensure your brand is prepared to navigate and rebound in all situations with a 360-degree approach.

MCPR offers coaching and guidance on how to effectively and articulately convey and communicate your message without skipping a beat to a variety of different audiences through hands-on media training. We help clients (ranging from culinary personalities to hoteliers and CEOs) cultivate and finesse their delivery and presentation skills for maximum impact on phone & in-person interviews, TV segments, speeches, panels, and other on-camera opportunities.

MCPR brokers strategic alliances via affinity-based brand partnerships to maximize outreach and impact with key target audiences, to expand and enrich your network of influence.

We specialize in ROI-driven event strategy that moves the needle resulting in A-list event attendance and subsequent coverage & visibility, including onsite support and in-market activations.

We help clients ideate how to repurpose and package their existing content to resonate with their target demographic.

By utilizing our sharp instincts, ability to identify patterns over time, and where brands fit into the conversation, we are able to effortlessly leverage client visibility and allow them to lead the conversation as trendsetters.

Led by our agency’s Digital team, MCPR offers full-service real time digital strategy & campaign execution, content creation & social media management, influencer vetting & engagement, overseeing & orchestrating digital photo shoots, and identifying social media opportunities with impact, ROI, and resonance.