An award-winning impact agency with the long game in mind curating bespoke PR & Marketing Campaigns for a global roster of leading luxury travel, culinary, hospitality & lifestyle brands.
We are the preeminent voice in the world of exclusive travel and experiential hospitality PR.
Modern Currency PR® is a highly specialized and award-winning public relations agency, where strategic storytelling, brand building, and affinity-based partnerships are at the core of our practice and values-based approach to hospitality public relations.
With a proven track record of highly effective, results-driven PR and marketing campaigns and over two decades of hospitality PR & industry experience under our belt, we bring a boutique, personalized, and principal-led approach to the table for you, blending the blue-chip and the white-hot.
As strategic storytellers and forward-thinking collaborators, our award-winning campaign strategies are backed by industry leading data and analytics, and driven by our relationships and results.
Unlike other PR firms who tend to focus on predictable, quick-service angles, MCPR is entrusted by distinctive luxury travel & hospitality brands with the long game in mind — curating integrated and enduring public relations & marketing campaigns within the hospitality, luxury & experiential travel, culinary, and tourism sectors, with a national and international footprint.
At MCPR, we remain wholly dedicated to our esteemed clients and the industry at large, tapping into the agency’s reverberant ethos — Relevancy is Your Modern Currency® — to stay attuned and service-oriented whilst upholding meaningful media relations tactics with the utmost sensitivity. As a nimble but highly skilled team, MCPR has had the good fortune to stay fluid in an environment that changes day to day, and at times, from hour to hour, swiftly moving from strategy inception to execution to results at record speed. And, as passionate advocates of an industry we hold so dear, our steadfast mission remains to share heartwarming stories and encourage new experiences that enrich and liven the spirit.
Modern Currency is a full-service luxury travel & hospitality PR/marketing/digital agency that champions the people, businesses, and brands we believe in.
MCPR is well-versed in custom and highly effective earned global media campaign strategies that encompass a large range of tactics including press kit & brand development, media tours, event execution, visiting media programs and awards lobbying & recognition.
As senior-level brand builders with a keen eye, one of the areas we enjoy the most is helping pinpoint a brand’s distinctive attributes and how those can build a lasting voice and identity.
A thoughtful and tactful approach along with deep understanding and foresight of the industry enables us to advise on navigating crises and managing a brand’s reputation amidst adverse circumstances, including the hospitality and travel industry’s biggest challenge in modern history—Covid-19.
MCPR offers coaching and guidance on how to effectively and articulately convey and communicate your message without skipping a beat to a variety of different audiences through hands-on media training. We help clients (ranging from culinary personalities to hoteliers and CEOs) cultivate and finesse their delivery and presentation skills for maximum impact on phone & in-person interviews, TV segments, speeches, panels, and other on-camera opportunities.
MCPR brokers strategic alliances via affinity-based brand partnerships to maximize outreach and impact with key target audiences, to expand and enrich your network of influence.
We specialize in ROI-driven event strategy that moves the needle resulting in A-list event attendance and subsequent coverage & visibility, including onsite support and in-market activations.
In a rapidly evolving media landscape, staying relevant to the conversation is critical. We help clients ideate how to repurpose and package their existing content to resonate with their target demographic.
By utilizing our sharp instincts, ability to identify patterns over time, and where brands fit into the conversation, we are able to effortlessly leverage client visibility and allow them to lead the conversation as trendsetters.
Led by our agency’s Digital Studio Division, MCPR offers full-service real-time digital strategy & campaign execution, content creation & social media management, influencer vetting & engagement, overseeing & orchestrating digital photo shoots, and identifying social media opportunities with impact, ROI, and resonance.
“Amazing work! We work with a lot of PR firms and Modern Currency really shines. Your hard work, the care you take, and the way you really listen and collaborate is noticed and appreciated. Excited to work together again and thanks again!“
“MCPR helped to elevate dineL.A.’s 10th anniversary through their dedication and drive for getting us quality coverage. Their creative approach and passion is what sets them apart from other agencies.”
“I have never worked with a firm that has a genuine care and passion for our business than Meghan and the MCPR team. I was lucky enough to meet the team when setting up my business over 5 years ago and all this time later, we’re still getting impactful press traction – that's quite the achievement! The Botanical Group suite of venues are proud to partner with this great company. “
“Meghan's knowledge of food, coupled with her marketing skills and relationships with some of the most talented chefs in the business, makes her the go-to person for any food related story I'm working on for the NBC TODAY Show.”
“Of the many hundreds of press releases and publicists who pitch me, Meghan's work stands out by miles. Extremely detail oriented and understands what journalists need - facts, quickly, on deadline - and is always many steps ahead.”
“Meghan (and her firm Modern Currency) is arguably one of the best PR groups around. Tenacious & incredibly focused, her extensive Rolodex and high-level relationships enable her to provide strategic counsel & output that is consistently top-end & quite extraordinary. The delivered results speak for themselves & position her well for continued success for her clients. We are HUGE fans of her endearing personality & demonstrable results delivered in a tough minded business environment.”
“I have had the pleasure of working with Meghan for over a decade now. Ours has been one of the most productive and rewarding professional relationships of my career as a writer for several major national publications. I always look forward to working on new story angles with her and her clients thanks to her unflagging creativity paired with a passionate attention to detail and just good, old-fashioned hustle.”
“The team at Castle Hot Springs has had the distinct honor to partner with Modern Currency PR through the re-opening of our resort that had been closed for 45 years. Meghan Patke and her team have exceeded our expectations consistently. Their knowledge of the luxury market space paired with an emphasis on extraordinary culinary experiences has combined to bring us exposure and media through a relevant and wide range of audiences. When working with the team there are always thoughtful questions, helpful guidance, and unmitigated enthusiasm. We witness the extraordinary relationships they have forged and nurtured bringing us results that buoy our spirits and add to our revenues. We are grateful for MCPR’s insight, flexibility and media savvy. We offer the highest and most earnest endorsement for a partner that continues to bring us opportunities and success.”
“Winners fly together and growing our challenger brand with the support of Modern Currency has been instrumental to our long term success. There is no press agency that will work harder, faster, smarter or more responsively than MCPR’s dynamic team - a group of talented women-identifying media mavens who know how to position and pitch the most unique storylines. Respected by journalists worldwide, the team at MCPR fires on all cylinders and we enthusiastically recommend Modern Currency to any company that’s ready to level up on the international playing field.”
“Meghan and her team have super-charged the publicity efforts for our resort! What truly sets Meghan's team apart is the invaluable "currency" they bring to the table through innovative ideas, unwavering focus, invaluable perspective, and boundless energy. These qualities have seamlessly integrated into our existing team, adding a refreshing new dimension to our marketing efforts. The results stand as a testament to their expertise and dedication - thank you!”
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2022 Industry Innovator Category
